An Accessory to Murder

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Fashion Films form an integral constituent of customer engagement strategies for luxury brands these days. These films can be viewed as an alchemy of education and entertainment. The main objective of making fashion films is to educate the customers about the latest collection, showcase the exquisite craftsmanship behind the iconic pieces of these prestigious brands or glorify the brand’s history and heritage . However the interesting part is, that fashion films takes the customer on a beautiful and entertaining journey with the brand that has a far long lasting impact than a brand advertisement.

Here, I am going to talk about the British luxury brand Charlotte Olympia, who has taken the trend of fashion films to another level by showcasing her Autumn Winter 2017 collection in the London Fashion Week through a short murder mystery themed fashion film named “An Accessory to Murder”.

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Charlotte Olympia’s fascination for the Old Hollywood style of the 1940’s and 50’s is well reflected in her designs and can be seen in the 12 minute black and white fashion movie ‘An Accessory to Murder’.

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The brand has brilliantly presented and promoted it’s latest collection through a murder mystery which keeps the audience engaged not only in the story line but also the characters who are not just dressed glamorously but also accentuate the importance of high heels for women. The movie keeps one engaged and in a way kindles the deep down fetish for killer heels. The dialogues have been very strategically included in the movie giving immense limelight to the high heel culture and spur a strong desire to own the ‘Accessory to Murder’

” A beautiful woman with a pair of heels is too hard to resist”

“Some fashion is really to die for, especially when you share the same shoe size”

“Murder weapon? A Stiletto!!!”

“When your hair is set and you are wearing fabulous shoes, you can get away with anything”

“Looks like a 37, Italian”

“Only I can heel your soul”

“Real beauty, six inch heels, pink, set in pearls, real classy…… Sounds like she was handmade in Italy”

“What I needed was a motive and a pair of killer heels”

“I was starting to loose my mind and possibly develop a shoe fetish at the same time”

“I think i am being followed….. What makes you say that ? … Umm , just a pair of killer heels”

” A beautiful woman with a pair of heels is too hard to resist” 

“Some fashion is really to die for, especially when you share the same shoe size”

“Murder weapon? A Stiletto!!!”

“When your hair is set and you are wearing fabulous shoes, you can get away with anything”

“Looks like a 37, Italian”

“Only I can heel your soul”

“Real beauty, six inch heels, pink, set in pearls, real classy…… Sounds like she was handmade in Italy”

“What I needed was a motive and a pair of killer heels”

“I was starting to loose my mind and possibly develop a shoe fetish at the same time”

“I think i am being followed….. What makes you say that ? … Umm , just a pair of killer heels”

 “The higher the heel, the better you feel”

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The movie can be deemed as celebration for strong women with strong heels and here is what generates an insatiable desire for the real stars of this fashion film –  The Charlotte Olympia Autumn Winter Collection 2017.

An Accessory to Murder is not merely a fashion film but a powerful marketing weapon for Charlotte Olympia in breaking through the competition from more established brand names like Christian Louboutin, Manolo Blahnik and  Yves Saint Laurent to name a few. This movie asserts the class, fine Italian craftsmanship, glamour and style of Charlotte Olympia collection besides ensuring that these brand associations last longer in the mind of the customer than a regular fashion show or a brand commercial. The customer is th0roughly engaged in the short movie and subconsciously starts desiring to be a part of this high fashion murder mystery.

No wonder, Charlotte Olympia manages to earn many buyers for its latest collection who in a way start aspiring to own these deadly weapons of destruction. Lastly, I take this liberty to say that An Accessory to Murder is Charlotte Olympia’s ticket to the aristocracy in luxury industry.

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